Sometimes all it takes is a touch of red to your Calgary companyâ€™s uniforms to appeal to the greater public.
With a population of more than a million people, Calgary is the third largest city in Canada. It has the most millionaires per capita, and the second most corporate headquarters out of Canadaâ€™s 800 largest companies. In short, itâ€™s a great place to do business. But in order to succeed in many industries, you need to find a way to make your uniforms stand out.
What your employees wear is a reflection of the company they represent, and it represents a huge opportunity to make a positive impression on both your clients and on the general public (ie. potential clients). In terms of Calgary uniforms, if you can make yours as recognizable as a Flames jersey, youâ€™re headed in the right direction.
Hereâ€™s a few suggestions to help get you there:
Keep Tabs on Your Competitors
Before committing to a full-scale overhaul of new uniforms for your staff, have a look around to see what your competitors are up to. Copying the colour scheme or style of an opposing companyâ€™s uniform shows a lack of originality. If you were to inadvertently replicate the uniform of a more established company, clients would more likely confuse your for them, which will reinforce their brand instead of yours.
What do Your Employees Want to Wear?
Before you decide on uniforms, it wouldnâ€™t hurt to get some feedback from the people thatâ€™ll be wearing themâ€”your employees. This can be something as simple as organizing an informal committee to go over design aspects such as:
- Material choice
- Safety features
Add Class with Custom Embroidery
Incorporating custom embroidery is a great way to add flair to any uniform. The logical choice is to prominently display a company logo to promote brand awareness.
Anyone whoâ€™s been to Calgaryâ€™s world-famous Red Mile knows what the cityâ€™s favourite colour is. As a company, do you play to that patronage and follow the trend or do you go against the flow? Itâ€™s a question best answered by your companyâ€™s underlying values. As long as you donâ€™t go with the Oilers copper and blue, you should be OK.
Company Logo Considerations
More traditional or established companies might be more comfortable choosing a scheme that blends with their logo; newer or more innovative companies might be more inclined to pick colours that offer more contrast.
To learn how you can keep your industrial uniforms looking great, read JET Uniform Mending is a Good Fit for Your Company.
Want to make your companyâ€™s Calgary uniforms the talk of Cowtown? Call or email JET Uniform & Supply to learn about their uniform sales and rental programs. They offer top quality products in every industry from food services to delivery drivers to housekeeping staff.